Merchants Can Profit by Adapting to Change
November 10, 2009
In my experience, Seattle is one of the best places in the country to own an independent book store. Tourists come to my shop between visits to the Space Needle and Pike Place Market for some much needed respite. They peruse the shelves diligently, sometimes making a purchase and other times just browsing. However, it’s of the utmost importance that I’m prepared to accommodate whatever form of payment they might provide.
Ten years ago it might have been acceptable to run a cash-only establishment, but in a struggling industry one must adapt with the times. Thanks to my easy access to Seattle merchant services, I have an upgraded credit card machine that’s reliable and efficient. If I didn’t accept credit, many of my customers would simply walk out the front door and head to a different store up the street.
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