Accommodate Your Customers
September 28, 2009
Given the convenience and ease of use associated with debit cards, it’s very rare that I carry cash at all these days. Some stores seem to be stuck in the past, insisting that their customers pay with cash or leave the premises without buying anything. Needless to say, this is brash and wrongheaded approach for any savvy business to take. I’ve come to appreciate the store owners who recognize that the times are changing and update their registers with merchant credit card processing.
When I worked in sales and customer service at a book store several years ago, the credit card machine relied on dial-up Internet, and it took what felt like a century to access accounts. Although this left plenty of time to make small talk with the customers, it didn’t exactly expedite sales. Once the store upgraded, the sales numbers reflected the change right away.
